The No’s Vs. The Know


Do you know? or is that a no?


There’s an old discussion in my family about the no and the know. This is more of a sales approach and trick to surviving in sales, but can be key in day-to-day life. Lets begin the discussion about the age-old of fight between the No and the Know.

Ever on the phone with a prospects or at a sales meeting with a prospects, with the first thing they say is, “NO! Not interested, don’t care just don’t want to know or hear about it. No thanks!?” Well if you’re in sales or just every day life you should get that all the time. This just isn’t for sales, but for dating, friendship, etc.

Lets get this story straight about the word no. No means they don’t want to do whatever you want to do. That person just doesn’t want it and nothing you can do to change it. No, is really a negative word and people are so quick to say it. The true question to the person who said no is why? Why did that person say no to whatever you had to offer?

This is where the word know comes into to play. The difference between no and know is amazing. It’s in our nature to wonder why someone would say no to whatever we have to offer. Usually we don’t get that closure and left wondering what we did wrong or what is wrong with us.

Truly most people who jump in the normal NO mood, don’t really know who or what you have. If you are that type of person, ask yourself, “Why am I saying no to this?” It’s easy to say no without understanding what is in front of you.

Why can’t you take the next five minutes to learn what you are saying no to before you disregard it so fast. Yea, it maybe hard because you are busy CEO or mother or whatever makes your ego feel good in the morning. Maybe, sit down and listen before you go NO! Remember, the person selling themselves, product, etc is just as uncomfortable as you are in that position.

You truly never know what you are saying no to if you don’t take the time to learn it. It could be a prince/princess wanting to date you or a system you truly don’t need for your company. Wouldn’t it be better if you understood what it was, instead of saying no right away? Personally, I think it’s better to know before saying no. No matter what, it never hurts to listen and learn something new.

Knowing how to understand what you are saying no to is key. Just another step inside this Savage World, that you aren’t only living in, but beginning to own!


About J F Savage
James Savage is a young business owner in the city of Lexington, Kentucky. In 2006, James earned his bachelor's degree in Communications from the University of Cincinnati. Two days after he graduated, James moved down to Lexington, KY as a business partner for Savage Syndications. Here we are years later and James is becoming a force in the business world. He is now CFO and partner of the company. Not many can do what he can do with list building and client relations. Also James was married to college sweet heart Alyssa in August 2008. The happy couple is working hard on making the house perfect and making sure the two puppies are always happy.

One Response to The No’s Vs. The Know

  1. Olga says:

    hi James,
    it’s frustrating sometimes, isn’t it?
    Even open-minded people say NO right away in many situations. Why do they do this, really?
    Some people say no because they feel if they don’t stop it right now, they will succumb to your persuasion and be pushed to buy something from you. It is much easier to say no in the beginning of the conversation. It is much harder to do so after the other person spent time talking with you, it is a law of reciprocity that people are trying to avoid by saying NO right away.
    Properly positioned question may break this barrier. A question that poses so many benefits that they cannot help but listen. Something to the extent “If I told you that I can increase your sales by X without a dollar of additional investment , would you be interested to hear how i do this? I am not trying to sell you anything” or “I am interested in your opinion on XYZ, do you think you could share how ….”


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