The Beauty of No


Sometime in your life, you are going to be told no. There is no way around it. Someone will or most likely already has, said the word no to you. Most of the time, we all hate to hear the word no. It’s just a horrible word, why wouldn’t they just say yes and give us what we want, right?

The truth is, there is some beauty with the word no. This isn’t just my normal self trying to find the silver lining, there truly is a good thing that comes with the word no. Okay, maybe I am Mr. Sunshine most of the time, but you need to find the positive in everything.

To start on this beauty, we look towards the sales people of the world. You know, the people who cold call, book meetings, and work on trying to close big deals. If this is you, then you know the worst answer in the world is not someone telling you they aren’t interested, it’s the one who say maybe or don’t answer at all. This is worst type of answer, it should be a yes or no.

As a sales person, having someone tell you no allows you to get one step closer to yes. Also it takes care of a name on your list when they tell you no thanks. That way you know where you stand and how to handle that prospect. It’s the prospects that go, “umm, maybe try back next week.” When you try back next week you get a voice mail and then the game of not knowing is played.

Remember sales people, it’s a numbers game. The more people you get in touch with the more likely you are going to get a sale. Also every no you receive is one step closer to a yes. They say it takes about a hundred no’s to get a single yes. Just a thought to play with.

Now for the people who’s aren’t sales people and are out their either looking for a job, a date, etc. No’s basically play out the same way.

Say you are really looking to meet that perfect person. You keep going out and getting told no, good news you are learning what is going to work and not. Clearly X is not working so you try Y to see what happens.

Rejection happens and everyone gets told no. You can be the best looking and nicest person ever. Someone will still find a way to say no to you. Take it as a lesson and remember to try, try again. There is zero shame in being rejected, again like sales it may take one hundred no’s to get a single yes.

Same goes for finding a job. You want a job, then hit the ground running. Apply to over hundred position and I am sure you will get one. Yes, it will take some time, but that’s how we sell ourselves to companies, future girlfriends/boyfriends, and/or prospects.

No is a beautiful word, no matter what you think. Just embrace it and move forward on it! Trust me, those yes’ will come, just in due time.

Learning the beauty of no is key in this Savage World; that you are no longer just living in, but beginning to own!


About J F Savage
James Savage is a young business owner in the city of Lexington, Kentucky. In 2006, James earned his bachelor's degree in Communications from the University of Cincinnati. Two days after he graduated, James moved down to Lexington, KY as a business partner for Savage Syndications. Here we are years later and James is becoming a force in the business world. He is now CFO and partner of the company. Not many can do what he can do with list building and client relations. Also James was married to college sweet heart Alyssa in August 2008. The happy couple is working hard on making the house perfect and making sure the two puppies are always happy.

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