Beyond the Fan Experience

The Band and friends

A little over a week ago, my friends and I had an amazing chance to hang out with one of our favorite bands One-Eyed Doll for basically the whole day. They were in town for a show that night and was open for a small lunch here in town. Now we have met the band before, but it has been months. When we walked through the doors of this little cafe to see Kimberly and Junior of One-Eyed Doll, there they were ready to pounce on us with big hugs and giant smiles. Basically picked up where we left off.

This little lunch turned into some nice conversations that answer some questions, made everyone laugh, and leaving some very big memories for all of us. So lunch was over and we took some pictures, but the band wasn’t ready for us to be done for the day just yet. They asked us to come join them later a few hours before show time to hang out some more, which of course we jumped on the idea and spent a lot of time with them when we met back up.

Then they took the stage and my lord it was even better then before. We knew Kimberly (the lead singer) was a little under the weather before the mic was turned on, but once she stepped on the stage, the rest of the world and us would know she was a little ill. She stepped up the game and stole the show as she always does. The little pistol gave a performance I dream about seeing from every band, including the end, she performed a very powerful version of their song New Orleans, that can’t be relayed through text or voice, but only experience. The song left the crowd breathless.

Then it happen, the show was over, she jumped off stage and the whole venue followed her every moves back to the merch booth, where she gave free hugs, signed posters, shirts, cds, and talked to every single fan that wanted to meet her (basically everyone).  As a business man and fan watching this, I was stunned by how humble and friendly they were, and this is coming to the point of the blog today. Also was proud and excited for them to get so much support.

This unknown band to the area came in here and stole everyone’s heart, why? Because the lead singer is beautiful? Or because the drummer is something the ladies (which the venue had a lot of) found attractive? No, it was the power of giving the fans what they want and respecting your fans. They turned fans who thought they were a little strange on stage, into hardcore fans within forty minutes.

Point is, if you want to sell someone or get to know someone or build a fan base for your band/company, you need to do what they do in a sense. Get down to that person’s level, understand who they are without knowing them, and respect them. Also be real and be yourself, don’t try to sell, but try to get to know them. Selling the stuff is a bonus, because people buy from people they know and trust.

You want to make that giant sale or have a great friendship/relationship last for a long time. Just do a few things, respect them, understand them, listen to them, and never take them for granted. I see a lot of bands, people, companies, etc. lose sight of this when they get to important. They think friends, family, customers, etc. will always be there till the day they aren’t there, then what do you do? Have to start over and rebuild, something that is hard to do.

So today, we talked about One-Eyed Doll and how awesome they are. We also discussed how to branch out to work on relationships. Let us know today, what you think about all that was said today and how you keep relationships.

Never taking people for granted is key in this Savage World; that you are no longer just living in, but beginning to own!

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About J F Savage
James Savage is a young business owner in the city of Lexington, Kentucky. In 2006, James earned his bachelor's degree in Communications from the University of Cincinnati. Two days after he graduated, James moved down to Lexington, KY as a business partner for Savage Syndications. Here we are years later and James is becoming a force in the business world. He is now CFO and partner of the company. Not many can do what he can do with list building and client relations. Also James was married to college sweet heart Alyssa in August 2008. The happy couple is working hard on making the house perfect and making sure the two puppies are always happy.

2 Responses to Beyond the Fan Experience

  1. Bryan Rutt says:

    As someone with 15 years in the marketing biz, a fellow blogger and a fellow One-Eyed Doll fanatic, let me say you are spot-on with every word of this post! In a world where basic customer service and, in some sad cases, simple respect of those who do or may avail themselves of a business’s products or services is woefully waning, attending a One-Eyed Doll show could be valuable training for young entrepreneurs. Not only would they see an object lesson in the power of treating your customers – and potential customers – as real people rather than “the next sale,” they’d be exposed to some fantastic music and a pair of pretty awesome people as well.

    Great job. You’ve got a new reader.

    • J F Savage says:

      Bryan,

      First off have to say, I am truly excited to have you as a new reader to the blog and hope your insights will continue to pour in. The experience you have will be highly enjoyed within the comments of the blogs and the readers a like.

      Second off, I agree on the fact that OED is probably one the best ways to learn how to become a better entrepreneur. One thing I knew, but relearned from these two, is you can’t depend on flashy stuff to make you the next big thing, but count on how you are and how to connect with the fans (customers). Also they pretty much rock on stage and in person.

      Thanks again Bryan that was one awesome read that you placed up here yourself and can’t wait to see what else you have to bring to the table.

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